Anchored Podcast Ep. 185: Al Perkinson, Bajio Sunglasses, Cause Marketing

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Al Perkinson is someone I’ve looked up to for a long time. For seventeen years, he was the CFO of Costa Sunglasses, where he led brand strategy, marketing, ecommerce and more. Al is an avid fly fisherman and conservationist who has a long resume of philanthropic work. On this episode of Anchored we discuss the benefits of polarised sunglasses, Al’s departure from Costa, the struggles of starting over, and Indifly, a foundation created to help strengthen indigenous communities through fly fishing.

Check out all the new Anchored Outdoors Masterclasses! 

What have you been wanting to learn? Don’t put it off any longer! With Anchored Outdoors Masterclasses you know that you will receive a top-notch education from the best outdoorsmen in their fields. Head on over to the courses tab on Anchored Outdoors to see all the new classes we have available. We just finished editing Jet Boating with Grant Wooldridge, Wilderness Survival with Tom Brown, Raft Fishing with Yos Gladstone, and more. Anchored Outdoors Masterclasses are like having professionals come to teach you in your living room. Take a look to see which class would suit your latest interest.

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April Vokey
April Vokey is a fly fishing writer, FFF certified casting instructor, fly-tyer, speaker, and host of the popular fishing podcast, Anchored. After ten years of guiding in British Columbia, she now splits her year between camp in northern BC and Australia.
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